Liza Urso
Liza Urso
Of Counsel
2100 Ross Avenue, Suite 950
Dallas, Texas 75201
  • 214.692.6200 Main
  • 214.692.6255 Facsimile

Liza Urso is Of Counsel to the Firm and specializes in the areas of advertising/ marketing law and food labeling law. Prior to joining Wick Phillips, Ms. Urso worked in-house representing the largest division of PepsiCo’s Advertising and Marketing Department.

Ms. Urso’s practice entails counseling and strategic planning regarding all aspects of consumer promotions, including sweepstakes, contests, print and media advertising, digital promotions, and joint promotions with third parties, with particular emphasis in the fields regulated by the FTC, the FDA and the USDA.

Ms. Urso also has extensive experience negotiating and drafting agreements with talent, advertising agencies, and sports teams, both at the college and professional level.

Education
  • Virginia Polytechnic Institute & State University
    (B.A. Political Science)
  • Stetson University College of Law (J.D.)
Practice Areas
  • Advertising and Marketing Law
  • Consumer Promotions and Sweepstakes Law
  • Food Labeling and Regulatory Compliance - FDA and USDA
  • Professional and College Sports Sponsorships
Affiliations
  • Member, State Bar of Texas
  • Dallas Bar Association
  • Specializes in
    Advertising & Marketing Law
  • Specializes in
    Food Labeling Law
  • Specializes in
    Sports Sponsorships
  • Emphasis in fields regulated by
    FTC
    FDA
    USDA
  • Counseling & strategic planning in
    Contests
    Joint Promotions
    Digital Promotions
    Sweepstakes